Tell, show, do — the time to be useful online is now

Too many charities and NfPs are barking up the wrong tree on digital, worrying about telling a better story and making a better case for support and donations. The rise of so-called ‘story telling’ strategies is a notable and, to be fair, not entirely useless development of this. There’s nothing wrong per-se with better writing and using images,…

Review of ‘The Sequence Approach’ by Paul Gulino

I thought I would take a moment to review one of my latest buys: ‘The Sequence Approach; The hidden structure of successful screenplays’ (Paul Gulino Continuum press, 2004). I bought it at the recommendation of Colin and Jak from the London Scriptwriters Consultancy at one of their excellent ‘Soho screenwriters’ evenings. The way they used…